Annual & Sustainability Report 2024
Annual & Sustainability Report 2024
1) 28 March–31 December
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NENT Group is the Nordic region’s leading entertainment provider. Our primary revenue stream is the sale of subscriptions, which have grown significantly in recent years following our early and significant investments in streaming. Today, we are the Nordic region’s leading streaming company, with the broadest and most relevant content offering spanning all Nordic countries, best-in-class content discovery and a stable and scalable technology platform.
Our Key Brands
The entertainment industry is changing rapidly. Taking a long-term view and staying on the right side of disruption is essential. NENT Group is the Nordic region’s leading streaming company and our scale is a key success factor. It allows us to invest in our people, technology and content – and as we grow, more users means more data, which we protect carefully and enables us to deliver even better user experiences.
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Viaplay is already one of the leading streaming services in the region and has gained market shares during 2024. Viaplay has three differentiating factors that position the service to continue growing faster than the overall streaming market:
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Streaming involves much more than making content available online. NENT Group has built a platform that competes with the best in terms of performance, functionality and content discovery. Viaplay is constantly getting smarter by analysing user data which in turn makes it possible to provide even more personalized and relevant viewing experiences.
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Sustainability is integrated with NENT Group’s business strategy, culture and values. Our ambition is to make a positive impact in society while doing better business. Our priorities are presented in our sustainability strategy, which consists of five focus areas:
NENT Group is writing a new chapter for Nordic storytelling and the region's creative industry by investing in original content and promoting local talents.
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Our efforts do not stop there. Equality is one of our values, and we believe that all people should be seen and respected. This is why we have joined the fight against diabetes by raising awareness about diabetes type 1 and 2 and its consequences, and helping erase the stigma surrounding it.
We believe that equal opportunities and inclusion for our people fuel our success. Our values are the foundation of our culture and help create an open and engaging workplace that aims to inspire employees and audiences while creating long-term business value.
We operate in a fast-moving industry and we need to attract and retain the best people in order to stay at the forefront. To achieve this, our focus is on developing our employees while creating a safe and healthy working environment. Our values are embedded in our Employer Value Proposition that was developed in 2024 and will be launched in 2024 and outlines who we are and why we are an employer of choice.
We conduct business responsibly and with integrity, and we expect our suppliers and partners to do the same. Keeping information and data relating to our business, customers and stakeholders safe is a top priority. We also work hard to minimise our environmental footprint and we raise awareness of eco-friendly behavior across the organisation.
We are constantly reinforcing our processes regarding data protection as well as protection of our content from piracy. At the same time, we have initiated a process for identifying high-risk suppliers and making sure they share our ethical standards. We have also launched employee engagement activities that aim to inspire green action in our business and content.
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We have launched editorial guidelines and our Content Compliance Team screens all our original productions before they are broadcast on our linear TV channels. To make sure our kids content is relevant, educational and entertaining, we include kids in the creation of specific productions. We will also start focus groups for kids and parents to ensure our entertainment is always safe and trusted.
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